Commitment to Privacy
At Smilefocus (the “Practice”, “Us” or “We”), our principal concern is, and always will be the dental health of patients who visit our practice. A high level of trust and confidentiality is required to ensure the confidence of the patients we serve.
What is Personal Health Information?
Personal health information means identifying information about an individual relating to their physical or mental health. The personal data collected will generally include:
- the patient’s name, address, telephone number, email address;
- current treatments used by the patient;
- previous/current medical history, and
- the name of any health service provider or medical specialist to whom the patient is referred.
Why We Collect Information
We ask you for information to establish a relationship to serve your dental and associated medical requirements. We obtain most of our information about you directly from you, or from other health practitioners whom you have seen and authorised to disclose to us. We will limit the information we collect to only what is needed. We will obtain your consent if we wish to use your information for any other purpose.
3.1 General Purposes
In using our services and providing us with your personal data, you hereby agree that the Group may collect, store, process, disclose, access, review and/or use personal data (including sensitive personal data) about you, whether obtained from you or from other sources, for the purposes set out below and/or any other administrative or operational purposes and/or the purpose of managing your relationship as a patient with the Practice or any other company within the Group:
- providing dental and any other associated medical services to you and meeting your healthcare needs within Smilefocus;
- to avail the services which the Group provides, including, where necessary, the transferring to or sharing of your personal data with third party medical service providers such as specialists, imaging providers, pathology providers, or other allied health professionals;
- where there is a serious and imminent threat to an individual’s life, health, or safety;
- where there is a serious threat to public health or public safety;
- resolving complaints and dealing with enquiries made by you;
- maintenance and updating of the data;
- administrative or operational purposes;
- processing credit notes and processing refunds;
- collection of fees, charges and expenses for services provided;
- verification and identification purposes;
- filing of medical claims on your behalf with the relevant company, employer or insurance provider;
- collecting payments by credit card, cheque, bank transfers or other means,
- carrying out billing, accounting, auditing and the maintenance of proper book-keeping for the Practice’s operations and business;
- the disclosure of the relevant books, documents, records and information (in hard or soft copy) to the auditors for the preparation of financial reports;
- compliance with the applicable laws and regulations; and/or
3.2 Marketing Purposes
Where you have (i) subscribed for our marketing communications (by providing the Practice with your Singapore telephone number or email address and have indicated to us that you consent to receiving marketing communications via these channels) or (ii) have been consistently receiving our marketing communications prior to 2 July 2014, the Practice may contact you from time to time, whether by SMS, email or otherwise, to inform you about our new developments, services and events that we think may be of interest to you.
Should you choose not to receive any marketing communications from us, the Practice will not send you purely marketing messages and will not share your personal data with other unauthorised third parties. Please note that the Practice may still contact you for research or administrative purposes, such as service-related notices.
3.3 Optional Purposes
From time to time, you may register for additional services that the Practice provides. The purposes that your personal data will be collected, used or disclosed will be notified to you at the time of your registration for these services.
4.1 Consent Required
Your consent is important to us. We will not collect, use or disclose your personal data unless:
- you give, or are deemed to give, consent to the collection, use or disclosure of your personal data; or
- the collection, use or disclosure of your personal data without your consent is required or authorized under the PDPA or other written law.
4.2 Provision of Consent
We will not obtain or attempt to obtain your consent for collecting, using or disclosing personal data by providing false or misleading information with respect to the collection, use or disclosure of your personal data.
4.3 Consent of Third Parties
If you have provided the Practice with any personal data relating to any other individuals, you warrant that you have obtained the necessary consents of these individuals.
4.4 Withdrawal of Consent
4.4.2. Please be aware that once we receive confirmation that you wish to withdraw your consent to receiving marketing communications, it may take up to thirty (30) working days for your withdrawal to be reflected in our systems. During this period of time you may still receive marketing communications from us.
4.4.3. On receipt of such notice, the Practice will inform you of the likely consequences of withdrawing your consent. Depending on the nature of the withdrawal of consent, we may no longer be in a position to continue to providing our services to you. Such a withdrawal may therefore result in the termination of any dentist-patient relationship that you may have with us.
We will take reasonable steps to make sure that the personal data we collect, use or disclose is accurate, complete and up to date.
We endeavour to ensure that all decisions involving your personal data are based upon accurate and timely information. While we will do our best to base our decisions on accurate information, we rely on you to disclose all relevant information and to inform us of any significant changes.
While all reasonable efforts will be made to keep your personal data accurate, you are kindly requested to disclose all relevant information, inform us of any change and to ensure that all your personal data that is submitted to us is current, complete, accurate, true and correct.
Safeguards: Protecting Your Information
The Practice maintains personal data in the format of electronic files. We will protect your personal data with appropriate safeguards and security measures to prevent misuse, loss and unauthorized access, modification and disclosure.
Access to personal data will be authorised only for the dentists and employees associated with the Practice, other agents who require access in the performance of their duties, and to those otherwise authorised by law. We provide personal data to health care providers acting on your behalf, on the understanding that they are also bound by law and ethics to safeguard your privacy.
Our computer systems are password-secured and constructed in such a way that only authorised individuals can access secure systems and databases.
We will not keep personal data for longer than is necessary and will take reasonable steps to destroy or permanently de-identify personal information if it is no longer required.
Access and Correction
You are entitled to have access to the personal data about you that is in the possession or under the control of the Practice and information about the ways in which the personal data has been or may have been used or disclosed within a year before the date of the request. This can be done by you making a written application to the Designated Person (as defined below) requesting for any such information. We may charge you a fee (representing our costs in administering your request) for supplying such information and reserve the right to refuse requests which, in our opinion, occur with unreasonable frequency.
We will also, where you have requested that we correct an error or omission in the personal data about you that is kept with us, correct such data as soon as practicable and send the corrected personal data to every organisation to which the personal data was sent before it had been corrected, if applicable, unless that organisation does not need the corrected personal data for any legal or business purpose.
We may however choose not to provide you with access to or correct such information, in accordance with the exceptions under the PDPA. This would include cases where:
- We are satisfied on reasonable grounds that the correction should not be made;
- The request for access is frivolous or vexatious or the information requested is trivial;
- The personal data is related to a prosecution and all the proceedings related to the prosecution have not been completed;
- The personal data, if disclosed, would reveal confidential commercial information that could, in the opinion of a reasonable person, harm our competitive position; and
- The personal data was collected, used or disclosed for the purposes of an investigation and associated proceedings and appeals have not been completed.
Please also note that we are not required to correct information relating to clinical observations or opinions made in good faith.
Retention of Patient Files and Medical Records
At Smilefocus we store all Patient Files/Medical Records in a Computerised / Electronic formatⁱ. As per the Ministry of Health requirements; we reserve the right to store your patient file/medical record for a period of “lifetime +6 years”. In order to meet all current medical and legal requirements in Singapore, we are not required to delete your patient file/medical record or the contents within the defined retention period.
Patient File/Medical Records: The patient file/medical record covers all clinical encounters and original inpatient and outpatient records generated at the time of admission or outpatient attendance.
Retention Period: Retention period refers to the period of time that the medical records should be kept.
Definition of “lifetime” – as Smilefocus may not always be aware of time of death of patients, Smilefocus chooses to substitute “lifetime” with 100 +
6 years based on maximum life expectancy.
Computerised / Electronic Medical Records: Computerised and/or electronic dental medical records include all records produced by electronic systems and paper medical records which have been digitised into an electronic format.
Governing law and jurisdiction
ⁱ ‘All’ Medical Records are stored electronically with the exception of Imaging films, which are stored securely onsite at each of our clinic locations.
Information Collected and Stored Automatically
If you browse through the Website, read pages, or download information, we will gather and store certain information about your visit automatically. This information does not identify you personally. We automatically collect and store aggregated tracking data when users interact with the Smilefocus website as follows:
The Internet domain (for example, “xcompany.com” if you use a private Internet access account, or “yourschool.edu” if you connect from a university’s domain) and IP address from which you access our Website;
- The country destination i.e. Singapore or overseas, that you access our site from
- The date and time you access our site;
- The amount of time spent on our site;
- The pages, files and documents you visit;
- The files, documents or images that you download;
- Demographic Information that you have enabled.
- The Way Information is Used
Smilefocus does not capture personal information about visitors to our Website unless you choose to provide that information to us. Smilefocus does not share your personal information with other entities, except where such entities have been authorised to carry out specific services. We use the personal information you give us as a research tool to develop the content of the Smilefocus website.
If you provide us with feedback using Smilefocus web form, you will be asked for your name, e-mail address and information that will enable us to get in contact with you. We will use that information to respond to your feedback
Links to Other Sites
Enquiries & Requests
We have designated the person (“Designated Person”) who will be responsible for ensuring the Practice’s compliance with applicable data protection laws. If you have any queries or requests or wish to make any applications concerning your personal information or data, please contact the Designated Person using the details provided below:
Data Protection Officer
1 Orchard Boulevard
#08 Camden Medical Centre
Tel: +65 66438706